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Actionable tactics and strategies to launch and grow your startup.
The Founder Protocol Articles
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No Case Studies, No Business
July 26, 2025 — Guillaume Duvaux -
Why You’re Losing Customers by Selling Too Much Too Soon
July 19, 2025 — Guillaume Duvaux -
Forget Outcomes. Focus on Inputs
July 12, 2025 — Guillaume Duvaux -
The Silent Startup Killer: Misaligned Motivation
July 5, 2025 — Guillaume Duvaux -
Partnerships are a mirage. Direct sales is the oasis.
June 28, 2025 — Guillaume Duvaux -
The $100 Tech Stack Founders Actually Need to Hit $1M
June 21, 2025 — Guillaume Duvaux -
Deals Don’t Die from “No.” They Die from This.
June 14, 2025 — Guillaume Duvaux -
The Cold Email That Actually Gets Replies in 2025
June 6, 2025 — Guillaume Duvaux -
What 5,000+ Buyer Conversations Taught Me About Positioning
May 31, 2025 — Guillaume Duvaux -
Most Founders Get ICP Wrong (Here’s How to Fix It)
May 24, 2025 — Guillaume Duvaux -
Your Product Isn’t Good Enough Yet (Here’s How to Fix It)
May 17, 2025 — Guillaume Duvaux -
Why That First Sale Means Nothing (and What Actually Does)
May 10, 2025 — Guillaume Duvaux -
The 3 Consequences of Not Solving the Right Problem #9 03/05/25
May 3, 2025 — Guillaume Duvaux -
Why Most Founders Fail at Fundraising
April 26, 2025 — Guillaume Duvaux -
Why Most Founders Discount Too Early (And What To Do Instead)
April 19, 2025 — Guillaume Duvaux -
How to Double Your Revenue from Proof-of-Concepts
April 12, 2025 — Guillaume Duvaux -
Why Product-Led Growth Could Be Slowing You Down
April 5, 2025 — Guillaume Duvaux -
Rethink Your First Call Strategy to Boost Conversions by 2.5x
March 29, 2025 — Guillaume Duvaux -
How to Close Bigger Deals by Saying Less
March 22, 2025 — Guillaume Duvaux -
Why Most B2B Founders Stall Before $1M ARR (And How to Fix It)
March 8, 2025 — Guillaume Duvaux -
Fix Your Sales Process Today: 5 Steps to More Deals, Faster
March 1, 2025 — Guillaume Duvaux -
The $1M ARR Inflection Point: Why It Matters and How to Get There
February 22, 2025 — Guillaume Duvaux -
How B2B software startups can reach $1M in revenue in 12 months.
February 15, 2025 — Guillaume Duvaux