As a B2B startup founder, your #1 goal, for a long stretch, should be getting to $1M ARR.

Because getting to your first €1M in annual revenue changes everything.

At €1M, you stop guessing. You're free and in control. You can (re)raise money on good terms, scale profitably, or exit on good terms.

Too many founders waste time doing what doesn’t matter at their stage. Or worse, they don’t even know what the path from $0 to $1M really looks like. Either way, they end up lost, stuck in uncertainty, guessing their next move, and carrying all the stress.

Content and advice for founders is everywhere online. But success lies in applying the right information at the right time in your business. And that’s the part no one teaches: how to know what to do, when.

In addition to that, here’s what most founders completely miss: athletes have coaches, soldiers have commanders, but most startup founders try to do it alone. That’s why they stall.

Most founders don’t need more theory. They need a target that’s big enough to matter, but clear enough to act on now. And they need someone they can rely on to support and drive them along the way.

Today, the truth is this: There’s no serious program for B2B founders in Europe to get there. No one’s showing you how to go from ICP → positioning → messaging → product → sales → pipeline → growth with a system that’s both tactical and strategic.

You’re left alone. Reading blog posts. Consuming content from people who’ve never walked your path as founders, and doesn’t fit your context. Duct-taping advice from 10 sources while cash burns and competitors are making progress.

That's why I created The First One Million. To fix that. And I made it my personal mission.

It’s not a course. It’s not a mastermind. It’s a tactical system, a coaching container, and a scientific methodology to help serious and ambitious B2B founders close their first 10-100+ clients, build repeatable growth engines, and hit €1M revenue without burning out or hiring a sales team too early.

And I’m not guessing. This is the outcome of 12 years of building, testing, advising, selling, and refining what actually works at this stage.

Any founder can do it if they follow a proven, scientific approach. That’s what this is. A mission to build founder freedom without fluff, without wasted time, and without another year stuck at €5K MRR.

This isn’t for founders playing startup dress-up.

This is for those done with guesswork, done with fluff, done with advice from people who’ve never done it before as founders and GTM operators in the $0 to $1M stage. Which is a very specific stage.

It’s for ambitious builders ready to stop guessing and start winning. Fast.

If you're serious, this is your line in the sand.

Guillaume.