The Founder Protocol Workshops

Ce programme est fait pour les fondateurs de startups tech B2B entre $0 et $500K de revenue annuel:
✅ Qui galèrent à générer des leads qualifiés chaque semaine de façon prédictible et répétable.
✅ Qui veulent arrêter de perdre du temps sur des posts Linkedin ou du cold emailing au hasard
✅ Qui visent à atteindre 1M€ de revenues dans les 12 prochains mois
✅ Qui acceptent de mettre les mains dedans pour installer une vraie machine commerciale
✅ Qui veulent construire intelligemment (pas juste “essayer des trucs” de façon inconsistante)

The Lead Generation Protocol s'adresse aux fondateurs de startups B2B qui savent que le temps joue contre eux. Que chaque jour qui passe est primordial dans le succès de leur startup.

The Lead Generation Protocol est un programme intensif de 8 semaines, guidé pas à pas qui va te permettre de :

🔹 Identifier ta cible et ton message d’acquisition précis et valider ton PMF
🔹 Créer un système d’acquisition prédictible et répétable
🔹 Débloquer tes premiers clients ou augmenter ton rythme de closing
🔹 Créer un moteur de croissance que tu peux itérer et scaler

Ce n’est pas un cours théorique. C'est un protocole précis que j'ai développé sur les 12 dernières années et appliqué avec plus de 50 fondateurs sur les 3 dernières années (voir les retours d'expérience plus bas).

C’est une exécution guidée.

TU VAS:

Implémenter chaque semaine un bloc de ta machine à leads
Avoir des retours sur ton travail (live et async)
Être challengé, corrigé, poussé à shipper avec de l'accountability

LE FORMAT:

Live Coaching => 1 à 2 call live par semaine (execution + hot seat)
Async Coaching: Communauté => Accès à un channel Slack privé pour les feedbacks
Tools => Templates, outils, systèmes prêts à l’emploi

100% action, 0% bullshit

À LA FIN DU PROGRAMME, TU AURAS :

✅ Une machine de lead gen opérationnelle
✅ Un funnel d'acquisition clair (top > bottom)
✅ Une capacité à prédire les leads à venir
✅ Une stratégie scalable sur laquelle construire ton business
✅ Des premiers users/clients et une augmentation claire du volume de meetings
✅ L’état d’esprit et les outils pour scaler jusqu’au million

Au cours des dix dernières années, j’ai conçu des sales engines, construit des équipes commerciales, et vendu des logiciels pour des startups et scale-ups.

J’ai rejoint Algolia en tant que 11e employé, et deuxième membre de l’équipe business. J’ai contribué à la mise en place et au développement du sales engine, faisant passer la société de $500k à 65M $ d’ARR à l’échelle mondiale.

La suite de mon parcours chez Datadog a renforcé ma maîtrise des méthodologies de sales grands comptes..

Après Datadog, j’ai fondé Terality, une startup deeptech dans le traitement de données, qui a levé près de 2M $ en Seed. Nous avons constitué une équipe de 8 personnes et des centaines de data scientists qui utilisaient notre moteur de traitement de donnée.

Depuis début 2022, je me consacre à l’accompagnement de fondateurs de startup tech B2B, en les aidant à accélérer leur croissance via des stratégies de vente et de go-to-market avancées.

En 2024, j’ai rejoint les fondateurs de poolside.ai pour définir et implémenter la stratégie go-to-market et de sales. L'objectif contribuer à la levée de fonds Series B de 500M $ que l'on a réalisé en juillet 2024 pour aller concurrencer Microsoft, Open AI et Anthropic.

J’ai quitté poolside fin 2024, une fois l’équipe en place, pour me consacrer à nouveau à l’accompagnement de plusieurs fondateurs dans la structuration et l’optimisation de leur stratégie commerciale et GTM.

"All in all, Guillaume was a game-changer for our growth!"

"Working with Guillaume was incredible for both me and the company. It helped me transition from a founder who knew some sales to one who was confident as a salesperson and later on sales leader. Guillaume also was key in crafting the right sales process for us. His expertise helped us go upmarket, close the first clients, allowing us to close significantly larger opportunities. He also greatly contributed in the recruitment of our first hires in the sales team. All in all, Guillaume was a game-changer for our growth!"

Eiso KANT, Co-Founder of poolside.ai
Raised $620M in Seed $ Series A.
Linkedin

“Working with Guillaume is transformational for our go-to-market efforts.”

"Working with Guillaume has been transformational for my go-to-market efforts. We completely revamped our messaging and positioning, making it much clearer and more compelling to our target audience. Guillaume helped me design an actionable lead generation strategy and a professional sales process that I now confidently run. His sharp feedback and strategic insights have saved me months of trial and error. I now have a clear path to building revenue — I couldn’t recommend him more to any founder serious about getting their first million."

Roxane Fischer, CEO of Anyshift
Raised $3.2M in Pre-seed.
Linkedin

"We already double our revenue and are on track to the $1M in ARR"

"As a SaaS founder, Guillaume's coaching has been transformative for me to become excellent at sales. In just three months, we've seen our monthly recurring revenue double. Deals now close faster, with our deal size soaring to four times its previous value, all while improving predictability. Leveraging his startup founder background, Guillaume also provides invaluable insights into our strategy, positioning, pricing, and recruitment. His impact has been profound to Escape!"

Tristan KALOS
CEO & Co-founder of Escape, the API Security Platform, Raised $6M in Seed, YCombinator W2023.
Linkedin

“His ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us.”

"Thanks to his profound understanding of sales processes, Guillaume played a significant role in helping us win a crucial RFP. Moreover, his ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us, ensuring our message resonates deeply with our target audience. Furthermore, Guillaume's insights into startup sales dynamics and strategic positioning of our product offering have been instrumental in elevating our business acquisition strategies."

Romain LIBEAU
Co-founder & CEO of Pivot
Raised $22M in Seed
Linkedin

“We started closing major deals,faster and with more predictability”

"Before working with Guillaume, I saw sales more as an art than a science. We had no sales process or tooling in place. Guillaume made us structure our go-to-market, especially our sales motion, from messaging and pipeline management to objection handling and enterprise sales.
Thanks to his coaching, we started closing major deals with top-tier logos and more importantly, doing it faster and more predictably over time."

Sebastien Charrier
Co-founder & CEO of Bump.sh
Raised $3M
Linkedin

“As an engineer, working with Guillaume is like having a seasoned business cofounder.”

"Working with Guillaume is like having a seasoned business cofounder. He has been tremendously helpful with our go-to-market efforts. We revamped our whole sales messaging and are now approaching prospects with a value-selling strategy. Guillaume provides clear, practical advice that helps us better address our market and prospects."

Remi LOUF
Co-founder & CEO of dot.txt
Raised $9M in Seed
Linkedin

“No fluff, no theory, Just focused, hands-on execution.”

"Working with Guillaume completely upgraded our game. He helped us design and iterate a sales motion that actually fit our product, market, and stage.

He helped to structure our sales org from scratch hiring, onboarding, incentives, playbooks. Everything.
We now have a lead generation engine that works, and our marketing finally drives sales, not vanity.
He pushed us to stop hiding behind automation and start selling value.
No fluff, no theory, Just focused, hands-on execution.
Highly recommend if you're serious about building a GTM machine that scales."

William DETRY
Co-founder & CEO of Simplycure
Linkedin

“Formulating & implementing a crisp GTMStrategy”

"With Guillaume we sharpened our commercial proposition substantially. His (1) tangible support on formulating a crisp GTM strategy, (2) coaching and reflection sessions on sales execution, (3) creation of materials such as business cases, sales pitches and investor updates, proved valuable. With his support, we generated more influx and throughput in our sales pipelines. Highly recommended."

Bart VOORN
CEO & Co-founder of Strm
Raised $5M in Seed
Linkedin

“Navigate the intricate interplay between market/product/customer”

"Guillaume is, without a doubt, an outstanding operator and coach. His profound knowledge of the SaaS world and the sales process is rarely matched. Guillaume's dedication to delivering exceptional results is essentially a status quo for him. What sets Guillaume apart is his comprehensive understanding of both internal and external factors that shape a SaaS business and its products. He can really navigate the intricate interplay between market/product/customer, allowing him to offer invaluable insights and strategies that drive success."

Alex KUDELKA
Co-founder of Glassfy, USA
Linkedin

“Makes me focus on what really matters”

"Working with Guillaume has been a game changer. He helps me take a step back from the daily grind and focus on what really matters. I no longer feel like I’m managing my business alone — I now have someone I can rely on to challenge my thinking and validate my decisions, outside of the day-to-day pressure. His perspective brings clarity and confidence to my actions."

Fabien CHARBIT
Co-founder & CEO of Sush.io and kollekt.fr
Linkedin

“Implementing powerful closing strategies and tactics”

"Guillaume has empowered us with a clear and compelling sales narrative. His invaluable assistance in deal negotiations, crafting persuasive pitches, and implementing powerful closing strategies and tactics has been transformative. His background and expertise in enterprise sales make him an exceptional asset for any entrepreneur or account executive looking to elevate their sales game."

Jean-Loup KARST
Co-founder of joinsecret.com, the #1 SaaS deals marketplace for startups.
Linkedin

THE LEAD GENERATION PROTOCOL

Passe de zéro à un système de génération de leads prévisible et scalable en 8 semaines.

Qui → Quoi → Why → When → How

POUR QUI EST CE PROGRAMME

LE PROBLEME DE 99% DES FONDATEURS EN EARLY STGE

LE PROGRAMME

LE PROTOCOL