The Founder Protocol Workshops

Ce workshop est fait pour les fondateurs de startups tech B2B entre $0 et $1M de revenue qui:

n’ont pas les résultats espérés sur leur lead generation et/ou leurs sales (i.e: 15%+ de croissance par mois).
- n’arrivent pas à générer suffisamment de lead
- n’arrivent pas à générer des leads de façon prédictible
- n’arrivent pas à générer des leads de façon consistente.
ont l’ambition de créer des boîtes à plus de $50-100M de valorisation.
sont alignés avec le fait qu’il doivent gérer eux mêmes les sales avant de pouvoir déléguer.
sont prêts à voir la réalité en face quand il le faut
sont prêts à tester de nouvelles choses sans a priori, mesurer les résultats et itérer sans cesse pendant plus de 6 mois.

"All in all, Guillaume was a game-changer for our growth!"

"Working with Guillaume was incredible for both me and the company. It helped me transition from a founder who knew some sales to one who was confident as a salesperson and later on sales leader. Guillaume also was key in crafting the right sales process for us. His expertise helped us go upmarket, close the first clients, allowing us to close significantly larger opportunities. He also greatly contributed in the recruitment of our first hires in the sales team. All in all, Guillaume was a game-changer for our growth!"

Eiso KANT, Co-Founder of poolside.ai
Raised $620M in Seed $ Series A.
Linkedin

“Working with Guillaume is transformational for our go-to-market efforts.”

"Working with Guillaume has been transformational for my go-to-market efforts. We completely revamped our messaging and positioning, making it much clearer and more compelling to our target audience. Guillaume helped me design an actionable lead generation strategy and a professional sales process that I now confidently run. His sharp feedback and strategic insights have saved me months of trial and error. I now have a clear path to building revenue — I couldn’t recommend him more to any founder serious about getting their first million."

Roxane Fischer, CEO of Anyshift
Raised $3.2M in Pre-seed.
Linkedin

"We already double our revenue and are on track to the $1M in ARR"

"As a SaaS founder, Guillaume's coaching has been transformative for me to become excellent at sales. In just three months, we've seen our monthly recurring revenue double. Deals now close faster, with our deal size soaring to four times its previous value, all while improving predictability. Leveraging his startup founder background, Guillaume also provides invaluable insights into our strategy, positioning, pricing, and recruitment. His impact has been profound to Escape!"

Tristan KALOS
CEO & Co-founder of Escape, the API Security Platform, Raised $6M in Seed, YCombinator W2023.
Linkedin

“His ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us.”

"Thanks to his profound understanding of sales processes, Guillaume played a significant role in helping us win a crucial RFP. Moreover, his ability to define and articulate our core messaging has significantly enhanced how our prospects perceive us, ensuring our message resonates deeply with our target audience. Furthermore, Guillaume's insights into startup sales dynamics and strategic positioning of our product offering have been instrumental in elevating our business acquisition strategies."

Romain LIBEAU
Co-founder & CEO of Pivot
Raised $22M in Seed
Linkedin

“We started closing major deals,faster and with more predictability”

"Before working with Guillaume, I saw sales more as an art than a science. We had no sales process or tooling in place. Guillaume made us structure our go-to-market, especially our sales motion, from messaging and pipeline management to objection handling and enterprise sales.
Thanks to his coaching, we started closing major deals with top-tier logos and more importantly, doing it faster and more predictably over time."

Sebastien Charrier
Co-founder & CEO of Bump.sh
Raised $3M
Linkedin

“As an engineer, working with Guillaume is like having a seasoned business cofounder.”

"Working with Guillaume is like having a seasoned business cofounder. He has been tremendously helpful with our go-to-market efforts. We revamped our whole sales messaging and are now approaching prospects with a value-selling strategy. Guillaume provides clear, practical advice that helps us better address our market and prospects."

Remi LOUF
Co-founder & CEO of dot.txt
Raised $9M in Seed
Linkedin

“No fluff, no theory, Just focused, hands-on execution.”

"Working with Guillaume completely upgraded our game. He helped us design and iterate a sales motion that actually fit our product, market, and stage.

He helped to structure our sales org from scratch hiring, onboarding, incentives, playbooks. Everything.
We now have a lead generation engine that works, and our marketing finally drives sales, not vanity.
He pushed us to stop hiding behind automation and start selling value.
No fluff, no theory, Just focused, hands-on execution.
Highly recommend if you're serious about building a GTM machine that scales."

William DETRY
Co-founder & CEO of Simplycure
Linkedin

“Formulating & implementing a crisp GTMStrategy”

"With Guillaume we sharpened our commercial proposition substantially. His (1) tangible support on formulating a crisp GTM strategy, (2) coaching and reflection sessions on sales execution, (3) creation of materials such as business cases, sales pitches and investor updates, proved valuable. With his support, we generated more influx and throughput in our sales pipelines. Highly recommended."

Bart VOORN
CEO & Co-founder of Strm
Raised $5M in Seed
Linkedin

“Navigate the intricate interplay between market/product/customer”

"Guillaume is, without a doubt, an outstanding operator and coach. His profound knowledge of the SaaS world and the sales process is rarely matched. Guillaume's dedication to delivering exceptional results is essentially a status quo for him. What sets Guillaume apart is his comprehensive understanding of both internal and external factors that shape a SaaS business and its products. He can really navigate the intricate interplay between market/product/customer, allowing him to offer invaluable insights and strategies that drive success."

Alex KUDELKA
Co-founder of Glassfy, USA
Linkedin

“Makes me focus on what really matters”

"Working with Guillaume has been a game changer. He helps me take a step back from the daily grind and focus on what really matters. I no longer feel like I’m managing my business alone — I now have someone I can rely on to challenge my thinking and validate my decisions, outside of the day-to-day pressure. His perspective brings clarity and confidence to my actions."

Fabien CHARBIT
Co-founder & CEO of Sush.io and kollekt.fr
Linkedin

“Implementing powerful closing strategies and tactics”

"Guillaume has empowered us with a clear and compelling sales narrative. His invaluable assistance in deal negotiations, crafting persuasive pitches, and implementing powerful closing strategies and tactics has been transformative. His background and expertise in enterprise sales make him an exceptional asset for any entrepreneur or account executive looking to elevate their sales game."

Jean-Loup KARST
Co-founder of joinsecret.com, the #1 SaaS deals marketplace for startups.
Linkedin

POUR LES FONDATEURS DE STARTUP SOFTWARE B2B ENTRE $0 ET $50K DE MRR

Comment passer d’une génération de leads inefficace à une machine de lead gen performante

Qui → Quoi → Why → When → How

A QUI CE WORKSHOP S'ADDRESSE?

DE QUOI S'AGIT-IL?

QUAND ET COMMENT?

CE QUE LES FOUNDATEURS EN DISENT